Cadillac has begun enacting major policy changes in an effort to distance the luxury brand from its parent company, General Motors. Cadillac has been owned by GM since 1909, but now wants to establish itself as a unique luxury brand away from the negative publicity associated with GM’s bailout funding.
-Cadillac embraces change, shuns General Motors
According to a new report by Bloomberg, GM’s most luxurious brand, Cadillac, is looking to reverse the parent company’s decision five years ago to begin badging all GM products with a common GM emblem.
Cadillac’s first moves to separate itself from GM include changing corporate e-mails from the current @GM.com domain to @Cadillac.com, dis-including the Cadillac brand from GM-wide sales events such as the Red Tag Event and removing the GM branding from Cadillac vehicles and dealerships. A Cadillac representative, Nick Twork, told Bloomberg about the changes and said that they were “absolutely” driven by the ongoing restructuring taking place at GM.
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