When I think of a brand that really needs to differentiate itself from its parent company, only one marque comes to mind: Lincoln.
I mean, yeah, they have waterfall grilles -- though I can't see the waterfall -- and all, but there are much BIGGER problems than that. Why has Ford's Lincoln division been so slow to the punch on this one?
It's like covering a stab wound with a Band-Aid; the real problem will still bleed through.
Aside from striking out with the retro-inspired Continental Concept that never made production, what are some other ideas that could inject some life into this deteriorating brand?
You better believe if Cadillac gives the Ciel Concept the green light, once again another domestic manufacturer will steal an opportunity that Lincoln could have capitalized on.
Love it or hate it, Lincoln's waterfall grille is on the way out, according to sources familiar with plans for the updated MKS sedan and MKT crossover coming next spring.
One source said the MKS and MKT grille will be "completely different" from the current grille, which has been controversial. He said the new grille is "not as pronounced" as the waterfall and "more elegant...
[Source: AutoWeek]
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