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LEGENDARY BMW 3 SERIES INSPIRES NEW LIFESTYLE COLLECTION
Clothing and accessories showcase passion, heritage of the stylish sports sedan
The launch of the new BMW 3 Series this spring has inspired a new collection of fun, stylish clothing and accessories designed for the connoisseur of luxurious travel who seeks premium lifestyle products.
The BMW 3 Series model has a distinctive history of dynamic style and sporting performance technology for pure, exhilarating driving pleasure. Like its namesake, the BMW 3 Series lifestyle collection pays homage to the vehicle's classic heritage and it also features entertaining accessories such as iPod Cases, Travel Tic-Tac-Toe and a Poker Set with 3 Series Playing Cards to complement hours of driving fun.
In addition, the collection features two new watches produced for BMW by Tourneau, the innovative, industry leader of the world's largest collection of watches and valued timepieces. The only numeral represented on the faces of the timepieces is the number three, identifying these watches as 3 Series watches.
The BMW 3 Series lifestyle collection is available online at www.bmw-online.com and at BMW centers nationwide, or by calling 1-888-BMW online (888-269-6654). Here are the featured items from the collection:
iPod mini Case; iPod 3G Case; and iPod 4G Case, $32 each -- Protect your favorite tunes and move in style with a choice of three new cases. Each style features the BMW logo and comes equipped with an armband for easy transporting.
Sport Watch, $130 -- Produced for BMW by Tourneau, this model is made with Swiss quartz movement and a sleek wristband design, stainless steel case, date calendar and sweep second hand; water resistant up to 100 feet. BMW logo is displayed prominently on the watch's face.
Precision Chronograph, $250 -- Navigate the open road with this luxurious watch, also produced for BMW by Tourneau. Featuring Swiss quartz movement, date calendar, three sub-dials, add and split-time functions, the Precision Chronograph boasts a genuine leather strap, BMW lettering on the face, and water resistance for up to 330 feet.
Travel Tic-Tac-Toe, $15 -- Line up the fun with this childhood favorite. This brushed metal travel game keeps kids busy while adults enjoy hours of uninterrupted driving pleasure.
Poker Set, $100; 3 Series Playing Cards, $12 -- Travel poker set comes in a sleek wooden box with metal chips in 10, 20 and 50 denominations and two sets of playing cards. The 3 Series playing cards are also sold separately.
Travel Clock, $75 -- This keepsake folding clock with double photo frames has an all nickel-finish timepiece engraved with BMW lettering and The New 3 Logo on front.
New 3 Tee, Men's, $42 -- Celebrate the new 3 Series in style with this 100 percent cotton tee, with the BMW Roundel on the front and The New 3 logo on the back. Sizes S-XXL; available in indigo and teal.
New 3 Tee, Ladies', $38 -- The ladies take control of the steering wheel with their trendy version of The New 3 Tee, with The New 3 logo embroidery at left hip. Sizes S - XL; available in silver and teal.
Heritage Tee, Men's, $24 -- Commemorate the heritage and rejoice in the launch of the new 3 Series with the cotton blended Heritage Tee, featuring the evolution of the quintessential sports sedan. Sizes range from S-XXL; available in light gray.
Other items include the Heritage Mug, $18, a black stoneware mug featuring a graphic depiction of the evolution of the BMW 3 Series; the New 3 Pen, $16; and 3 Series Key Ring, $20.