SPIED! First Photos EVER Of Ford F-150 Atlas On The Street — Should GM Be Shuddering?

There are car wars and then there is the WAR of WARS, the battle for pickup supremacy.

So much is at stake and every move is strategic.

One the second press day right AFTER GM showed their new full size pickups Ford blew their doors off by showing the next generation F-150 Atlas Concept.

Well, that took all the wind out of the sails for GM at the Detroit Auto Show and was a brilliant move by Ford.

Now, with the GM trucks public info right around the corner, Ford magically places the Atlas concept in SoCal and we catch it for the first time on the street.

Or should we say our ACE Agent Fred Khaz spied it for us!

So how does it look in real life?

As impressive as at the auto show?

Is the GM pickup strategy toast when this bad boy hits the road?

Spies, discuss...

Full Ford F-150 Atlas Concept Photo Gallery