After a bright start six years ago Scion’s sales have tanked and unless action is taken things are set to get worse. The Toyota budget brand sold just 130,000 cars last year, down 25% on the previous year, and officials are predicting volumes to remain unchanged this year. Most of the blame has been directed towards Scion’s limited lineup, although a weak car market was also a factor in the equation.
Scion has developed a new turnaround plan, which involves adding a host of new models and several technological innovations.
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