For those waiting today for the Super Bowl of ad competitions, for the most part it was quite a creative disappointment.
Last year Hyundai rocked the show and the world with their Super Bowl splash but this yet, eh, not so much.
VW won the runner up with their cute Darth Vader ad but we guarantee that ad won't sell one new Passat.
Sometimes the best work comes from the ones who are most desperate in their quest to survive.
And in today's game Chrysler scored the biggest TD in our opinion with their raw and edgy take on Detroit starring the city and people of Detroit and rapper Eminem.
If you missed it here it is
We think it fits perfectly with the trend we predicted over a year and half ago when we said that pretty and elegant are out and brutal and raw is in when it comes to sport and luxury cars and trucks.
The ad also showed an underlying anger towards their competiotion and how they will play the game going forward.
Almost a subliminal we're not sit back and play fair, we're gonna smash you in the face attitude.
And we say it's EXACTLY what the Americans need to do to win again in the car biz.
Chime in and tell us your opinion...
Spies, discuss...
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