Nio intends to launch its long-awaited Firefly sub-brand in Europe in 2025 as it looks to rival more established legacy car manufacturers.
News about the Firefly brand first emerged last year with reports indicating it will focus on vehicles priced between 100,000 yuan (~$14,000) and 200,000 yuan ($28,000). Nio is also thought to be developing a second sub-brand known as Alps that will offer models priced between 200,000 yuan ($28,000) and 300,000 yuan ($42,000) while leaving the Nio brand itself as the flagship.
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