Volkswagen Group and Ford Motor Co. fared well among automakers in an annual study released today measuring quality and how deeply consumers feel about a new car or light-truck purchase after several months of ownership.
And for the first time in over a decade, domestic automakers, led by GM, topped foreign brands in individual product segments surveyed by Strategic Vision, a California research and consulting firm.
In addition to tracking problems, the study measured emotions and perceptions of more than 442 functions and other vehicle attributes owners develop with a new-vehicle purchase. Key attributes measured are performance, driving characteristics and styling.
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