Paydirt. That's what Volvo Car Corporation has hit with the highly anticipated new three-door C30. Just a few weeks after the car's global unveiling at the 2006 Paris Motor Show, Volvo Cars, in conjunction with three aftermarket tuning companies, unleashed the ultimate expressions of free will today at the annual Specialty Equipment Market Association (SEMA) tradeshow in Las Vegas, Nevada.
The three cars, all highly modified iterations of the production Volvo C30, are the separate visions of Evolve Cars, Heico Sportiv and Burton Snowboards, and ipd, and represent what could be the ultimate dream cars for the growing number of C30 enthusiasts in the U.S. and around the world.
"The C30 represents Volvo's most appealing offer to the young people who love to customize and personalize their rides," commented Hans Krondahl, Executive Vice President, Marketing, for Volvo Cars of North America, LLC (VCNA). "These three cars will definitely spark a lot of interest in the C30 and there is no better place to show them off than the SEMA show."
Built purely as design concepts and prototypes, each tuner took a decidedly different take on what the ultimate Volvo C30 could be. Volvo supplied each company a production C30 T5 with a six speed manual transmission and gave them only one rule to follow: all Volvo safety features must remain functional. Other than that, they were free to let their imaginations run wild.
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