The difference between Europe and North America is black and white.
People on this side of the pond prefer white vehicles. One in five 2011 models sold in North America was white.
Europeans, however, heeded Mick Jagger's advice and painted one in four 2011 models black.
A splash of red or orange or even navy blue at the top of the color chart would have been inspirational — but that never happens. As automotive color consumers, Americans are color blind. So are Europeans.
These top consumer choices were provided Wednesday by PPG Industries Inc., Troy-based paint specialists that reveal the most popular automotive colors every year during the Automotive Color Trend Show. And for nearly a decade, that color has been silver, which was a very close second to white in North America this year. Before silver's long reign, white was the top choice.
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