Nothing puts dollar signs in a car dealer's eyes quite like a hyped-up new model. Limited availability sometimes allows dealers to name their price, often at the expense and to the distaste of consumers. But in the case of the Ford Mustang Mach-E, the Blue Oval needs its long-awaited e-pony car out on the roads, worming its way into EV adopters' minds so they'll consider something other than a Tesla. That's why when Ford found out an Illinois dealer was letting a Mach-E First Edition sit in the showroom with a $10,000 markup, it told it to cut that crap out.
Read Article