The "how it started... how it's going" meme is an unfortunately fitting metaphor for General Motors' electric vehicle plans in 2023. This was supposed to the the year GM took on Tesla for real, with the rollout of multiple new electric models like the Chevrolet Equinox EV, Cadillac Lyriq, and Chevrolet Silverado EV—all meant to deliver 400,000 electric sales through the first half of 2024.
That was how it started. Here's how it's going: This year saw countless product delays, production problems, the cancellation and hasty un-cancellation of the Bolt EV and EUV (which remain GM's top-selling EVs despite their age and dated hardware) and a rethinking of that ambitious sales goal. Sure, GM is still handsomely profitable thanks to gas trucks and SUVs, but this was a rough year for what it still considers an all-electric future.
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