BMW is big enough to enter just about any segment of the market it’s not in yet. There’s a car with the famous roundel in nearly all vehicle classes. Hatchbacks, sedans, coupes, convertibles, wagons, SUVs – you name it. The German luxury brand hasn’t gone lower than the 1 Series because that’s what MINI is for. At the other end, Alpina is expected to bridge the gap between the fanciest BMWs and the “entry-level” Rolls-Royce models.
But there are two types of vehicles BMW still refuses to do: trucks and rugged SUVs. Company officials have gone on record repeatedly to say trucks are not going to happen. Yes, that’s despite engineers playing around with M3s and an X7 by secretly turning them into trucks. As for off-road sport utility vehicles, that door remains open. Earlier this year, we spoke with Bernd Körber, Senior Vice President of BMW Brand and Product Management, Connected Company, and he didn’t rule out a go-anywhere type of vehicle.
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