Jaguar has finally named the date and location of the launch of its hotly anticipated Type 01 luxury electric GT that kicks off the rebirth of the storied brand.
The launch will take place in New York in October, JLR chief commercial officer Leonard Hoornik told participants at the company’s investor day, held on 17 June. “We will launch it… in a very, very special way,” he said, without going into detail.
The decision to pick a US location following the concept’s unveiling in Miami last year shows that JLR still believes America will be a key market for the car, despite the country’s rollback of emissions legislation and the criticism from some commentators over the brand's relaunch.
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