Like a struggling sports team with a losing record, Porsche is in rebuilding mode. Through the first half of 2026, vehicle sales fell 16% globally, and revenues dropped 6% to $17.3 billion. Porsche Chairman Michael Leiters is leading the rebuild, and today the Stuttgart automaker is sharing details on the difficult decisions being made that impact employees and their families as part of the Strategy 2035 plan to restore Porsche to steady profitability.
The automaker's Executive Board and its General Works Council have hammered out an agreement that looks nine years down the road as the company plans to reduce the number of models and trims being offered while prioritizing world-class sports cars for which Porsche is famous.
Read Article