HERNDON, Va., Jul 1, 2009 - Audi today announced that U.S. sales for the month of June reached 7,524 units, its best sales month of 2009. Despite an economic environment that remains challenging, Audi expects its market share will improve in June, to 9.1% based on preliminary industry figures.
Preliminary sales and market share totals for the entire imported luxury vehicle segment in the U.S. indicate that Audi captured its second-highest share of the U.S. imported luxury car market in June 2009, trailing only the 9.2% share Audi achieved in April 2009. Audi also expects to realize an imported luxury vehicle share of more than 8.2% through the first six months of the year. That compares to a June 2008 Audi market share of nearly 7.8% and a January through June 2008 share of 6.7%.
Strong consumer demand for the Audi Q5 crossover vehicle and impressive early demand for the new Audi Q7 TDI clean diesel model contributed to the increased Audi market share for the month and the first half of 2009.
The Audi A4 Cabriolet also received a strong response from consumers, achieving its best month of sales since June 2008. Another success story for Audi was the Audi A5, which achieved sales of more than 167% over the same month last year.
"Each month of 2009 has demonstrated the strength of the Audi brand in the face of difficult economic headwinds,” said Johan de Nysschen, President, Audi of America. “The trend is clear: Audi is outperforming the rest of the imported luxury car market on a percentage basis. And this is happening without extraordinary discounting and other gimmicks. It is a testament to the long-term momentum Audi has developed and the caliber of our products in the freshest fleet out there.”
In its fourth full month, the Audi Q5 luxury crossover vehicle continues to garner extremely strong consumer interest. With 1,324 units sold in June, the Q5 surpassed the previous month's sales record by 84.9%. The rapid inventory turnaround at dealerships nationwide is another proof point of the strong demand for the Audi Q5.
In its second full month of sales, the new Audi Q7 TDI received a positive response with 202 sales in June, accounting for 26% of total Q7 sales. Total sales for the Audi Q7 reached 771.
With 737 units sold, the Audi A4 Cabriolet recorded a 20% sales gain in June 2009 from a month earlier and was down only 4.9% from June 2008 demand. Overall sales of the Audi A4 model portfolio reached 3,644 units in June and 18,101 through the first six months of the year.
Also continuing its strength in 2009, Audi A5 sales increased over last year by 167.9%, with 635 units sold this June. The A5 exceeded total sales from 2008 over the same period by 60.4%, due to 3,785 units sold in 2009.
The Audi yearly event, Summer of Audi, drove strong showroom and Internet traffic in May and June, up 9% and 62%, respectively, over the event last year. Audi recorded 2,667 Certified Pre-Owned (CPO) units sold in June, and has now exceeded 16,024 CPO sales in 2009.
AUDI US SNAPSHOT -----YEAR TO DATE-----
Model Line Jun-09 Actual Jun-08 Actual Yr/Yr % change Jun-09 YTD actual Jun-08 YTD actual Yr/Yr % change
A3 265 419 -36.8% 1,418 2,369 -37.5%
A4 3,644 4,999 -27.1% 18,101 23,291 -22.3%
A5 635 237 167.9% 3,785 2,360 60.4%
A6 571 891 -35.9% 3,099 5,724 -45.9%
A8 108 187 -42.2% 615 1,428 -56.9%
Audi Q5 1,324 0 n/a 5,701 0 n/a
Audi Q7 771 958 -19.5% 3,797 7,011 -45.8%
R8 38 44 -13.6% 315 315 0.0%
TT 168 468 -64.1% 951 2,525 -62.3%
Total Audi Sales 7,524 8,203 -8.3% 37,845 45,023 -15.9%
NOTES:
- A4 includes Audi A4 sedan, Avant, and RS models.
- A5 includes Audi A5 coupe’ and S5 coupe’ models.
- A6 includes Audi A6 sedan, S6 sedan and A6 Avant models.
- A8 includes Audi A8 sedan, A8L sedan, and S8 sedan models.
- TT includes Audi TT coupe’ and TT roadster models.
AUDI US SNAPSHOT -----YEAR TO DATE-----
Model Line Jun-09 Actual Jun-08 Actual Yr/Yr % change Jun-09 YTD actual Jun-08 YTD actual Yr/Yr % change
A3 265 419 -36.8% 1,418 2,369 -37.5%
A4 3,644 4,999 -27.1% 18,101 23,291 -22.3%
A5 635 237 167.9% 3,785 2,360 60.4%
A6 571 891 -35.9% 3,099 5,724 -45.9%
A8 108 187 -42.2% 615 1,428 -56.9%
Audi Q5 1,324 0 n/a 5,701 0 n/a
Audi Q7 771 958 -19.5% 3,797 7,011 -45.8%
R8 38 44 -13.6% 315 315 0.0%
TT 168 468 -64.1% 951 2,525 -62.3%
Total Audi Sales 7,524 8,203 -8.3% 37,845 45,023 -15.9%
ABOUT AUDI
Audi of America Inc. and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi lineup is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful luxury automotive brands globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded its 13th consecutive record year for sales growth. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.
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