Dr. Joachim Schmidt:
“As expected, we concluded the first quarter successfully in terms of sales.”
“The success of the E- and S-Class has further improved the sales mix.”
“We anticipate another significant sales increase in the second quarter”
Upswing in key regions: Highest-volume German premium brand in the U.S. through March, deliveries in China have doubled
In March, Mercedes-Benz continued the positive sales development of the prior two months, increasing sales by eleven percent to 109,300 vehicles (March 2009: 98,500). As a result, the brand delivered 15 percent more vehicles to customers in the first quarter of 2010 than in the same quarter of the prior year.
“As expected, we concluded the first quarter successfully in terms of sales,” said Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars. “Moreover, thanks to the increasing success of the new E- and S-Class we were also able to further improve our sales mix. We will continue this positive sales trend in the coming weeks, and we anticipate another significant sales increase in the second quarter.” This increase will be generated primarily through growth for Mercedes-Benz in key sales markets such as the U.S. and China, as well as the introduction of numerous new products. The new E-Class convertible, for example, rounded out the E-Class family on March 27, which was also the day the first Mercedes-Benz SLS AMG vehicles were delivered to customers. Mercedes-Benz also recently unveiled another 2010 highlight at the New York International Auto Show – the new-generation R-Class, which will be launched in the U.S. in August, in Western Europe in September, and in China, its biggest market, in October.
Read Article