AUTO SPIES PERSPECTIVE: If they need to resort to this stuff to figure out what to do, then it speaks volumes on how out of touch their marketing and advertising people are...
Twenty-year-old Jenny Ecclestone of Novi had never seen a 2007 Chevrolet Aveo. Nor had she ever developed a public relations program for a new car.
General Motors Corp. gave her the opportunity to do both.
Ecclestone competed with 32 other college students from across the country to come up with the best PR campaign for the redesigned Aveo, which debuts this summer as a snazzier version of its predecessor.
"It was definitely intense, having only one hour (to devise a campaign) and then our presentation time was cut to five minutes (from the original 10 minutes), and then our computer died," said Ecclestone, a sophomore at Michigan State University.
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