Oh-kay everybody, it's about to get a little weird.
If you have not been following Aston Martin, it has been doing some colorful little things over the past couple of years. At the 2008 Geneva Motor Show, Aston Martin featured a Mercedes-Benz GL-based sport-utility vehicle dubbed the Lagonda SUV. Then came the production Rapide and the oh-so-confusing Toyota IQ-based Cygnet. Essentially, that was only the beginning.
Now it has been confirmed by Aston's head honcho, Ulrich Bez, that the Lagonda brand shall undergo a renaissance. Additionally, that whole Mercedes tie in is still said to be a "A good concept," according to Autocar.
Even more intriguing is the targeted audience for the new SUV. No mention of the States, however, there is a lot of interest targeting emerging markets like Russia and China. We assume that would include the Middle East as well. Whoever thought that an Aston would be built for dune hopping?
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Aston boss Ulrich Bez has confirmed the rebirth of the Lagonda brand, saying it was “go” and that it “will not stand on one leg”, suggesting a range of new models.
The company is seeking financial backing for the project and an automotive partner to provide platform and drivetrain technologies. “Daimler spent around a billion relaunching the Maybach brand,” said Bez. “But we can do Lagonda for a small fraction of that cost...
[Source: Autocar]
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