Let's see, oh yes.
And the winners for the second annual 2011 SEMA Auto Show Award are the Chevrolet Camaro for "the Hottest Car," Fiat 500 for "the Hottest Sport Compact Car," Ford F-Series for "the Hottest Truck," and Jeep Wrangler for "the Hottest 4x4 SUV."
I mean I can rationalize how they come to these results given the way the awards are given out, but why doesn't SEMA do something a bit more unique? Something that awards the vendors with the best products some attention and respect, OR give credit where its due in terms of innovation.
For such an out of the box auto show, why is the award so...lame?
What say you, Spies? Do you think the award(s) gets two thumbs up or two thumbs down?
Check out the pictures of some of our award winners at this year's show down below...
SEMA's press release follows:
The vehicles have been tallied and the exhibitors have spoken. The second annual SEMA Award was presented to the Chevrolet Camaro for the Hottest Car, the Fiat 500 for the Hottest Sport Compact Car, the Ford F-Series for the Hottest Truck and the Jeep Wrangler for the Hottest 4x4-SUV. The winners were announced this morning at the 2011 SEMA Show in Las Vegas.
“As the visionaries and innovators of the industry, our SEMA Show exhibitors determine the winners of the SEMA Award based on the vehicles they showcase in their booths,” said Chris Kersting, SEMA president and CEO. “With each booth vehicle representing one vote, the most prominent models in each category are the winners. The SEMA Award celebrates these outstanding vehicles that emerge each year at the show.”
The SEMA Award honors those vehicles that specialty-equipment manufacturers believe are the best platforms for accessorization and that showcase this year’s coolest products. The award recognizes four outstanding vehicle models in four categories – “Hottest Car,” “Hottest Sport Compact Car,” “Hottest Truck,” and “Hottest 4x4-SUV.” It also underscores the cooperative relationship between the automakers and SEMA-member companies.
“There is no shortage of options for new car and truck buyers. The ability to accessorize a vehicle often impacts the decision on which vehicle to purchase. The SEMA Award helps guide consumers to the most accessory friendly vehicles on the market by demonstrating the unlimited potential for customization,” added Kersting.
The 2011 SEMA Show features more than 2,000 exhibiting companies. SEMA Show exhibitors manufacture thousands of products that improve performance, safety and convenience, as well as those that enhance appearance and comfort. While products are available for every make and model vehicle, exhibitors are investing more into the Chevrolet Camaro, the Fiat 500, Ford F-Series, and Jeep Wrangler than any other vehicle. Consumers, therefore, can expect to find more options for accessorizing these vehicles.
2011 SEMA Auto Show Photo Gallery
Lexus Is The Official Sponsor Of The 2011 SEMA Show Photo Gallery