In the automotive kingdom there are a couple brands that are well-known for developing technology on the racetrack then making it available in road cars. One of them is Porsche.

With such a rich racing history, the company is one of the leaders on the track with the longstanding success of cars like the 911. But then there's a whole other world with its prototypes, like the 917. I'll be the first to admit that I am not well versed in Porsche's prototype racer history.

What I do know is that Porsche is coming back to participating in the 24 Hours of Le Mans with an all-new LMP1 car, the 919 Hybrid. Something tells me that a lot of the tech previously seen in the marque's hybrid race cars over the past couple of years were essentially tests so the boys and girls from Stuttgart could come out guns blazing in 2014. The 919 Hybrid is the end result.

Obviously this is a huge moment for the brand. So, it will be taking the Geneva Motor Show by storm to show off its latest competitor and test bed for technology we'll eventually see in the company's road cars.

Porsche's press release follows:

Mission 2014 - Our Return: World Debut of the 919 Hybrid and 911 RSR

Stuttgart/Atlanta. At this year's Geneva Motor Show Porsche is hailing its return to the top tier of sports car racing by rolling out the new Porsche 919 Hybrid for the LMP1 category of the sports car World Endurance Championship (WEC) in 2014, with the 24 Hours of Le Mans as the undisputed climax of the season. The new efficiency-based regulations of the WEC stipulate innovative hybrid drives. The 919 Hybrid can therefore be regarded as a research laboratory for the technology of future production vehicles. The innovative prototype will be flanked on the stage in Geneva by the Porsche 911 RSR, as it will on the grid of all eight WEC races in eight countries across four continents. In addition, the 911 RSR will race in the North American TUDOR United Sports Car Championship where it began the motorsports season with a victory in the Rolex 24 At Daytona.

The press conference premiere will take place on March 4, 2014 at 8:20 CET at the Porsche stand, GENEVA PALEXPO, Hall 1. The conference will also be broadcast live on the Internet (

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