Lucky for one entrepreneur, the founder of the stuff-and-outfit your own plush animal phenomenon known as Build-A-Bear Workshop never got far on her idea to pursue a build-a-car concept.
In 2005, Larry Andreini, 44, an entrepreneur from Fairfax, Va., with a background in financial services and customer loyalty programs, came calling with a concept called Ridemakerz, a make-and-outfit your own toy car business. “He fit in with our culture,” Ms. Clark said in an interview. “He understood what it takes to bring a brand to reality.”
The first Ridemakerz store is scheduled to open Friday at an entertainment and retail complex in Myrtle Beach, S.C., followed in July by an outpost at the Mall of America in Bloomington, Minn.
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