As Chrysler's alliance with Fiat deepens and becomes more profitable, Ford is being threatened and may be surpassed in terms of technological advances. It’s believed that the primary reason why consumers choose Ford, Lincoln or Mercury is Ford's 'Sync' revolutionary tool that was jointly developed with Microsoft and enables voice control of phones and audio systems. But now that Fiat is introducing a similar system on its 500 supermini, it may lose some of its lead.
The fact is Fiat worked with Microsoft to launch a version of the system in Europe before Ford did in the US. Chrysler’s vehicles already had the U-Connect option but it was less user-friendly than Ford's system. Fiat's Blue & Me offers voice control of radio, phone and music players connected either by USB or Bluetooth.
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