Nissan has a product problem. The company can make great cars when it wants to, but an institutional addiction to letting things wither on the vine has created a problem with staying competitive—and the perception of being cutting-edge.
At any given time, some Nissans are great, and others are relics from a forgotten time. That makes it hard to convince people that the company is a pioneer, or a brand they want to buy from. At long last, the company is trying to tackle its biggest cultural issue.
"We're not quick enough," Chief Performance Officer Guillaume Cartier told media outlets, including InsideEVs, during Nissan's future product showcase event in Japan last week. "This is something we're planning to address."
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