BMW Group increases sales by 14.0 percent in February
09.03.2010
Press Release
Wide range of new models presented at the Geneva Motor Show
Munich. The BMW Group once again improved sales volumes substantially in February of this year. A total of 91,758 BMW, MINI and Rolls-Royce automobiles were delivered to customers (prev. yr. 80,474) – representing an increase of 14.0%. The figure for the year to the end of February was 173,911 units – 15.3% higher than the previous year (150,893).
Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: “After a substantial increase in January, sales year on year were significantly higher as well in February. Last month we saw growth in Asia, in particular, but we also made gains in many markets in Europe, Africa and the Americas. In key sales markets such as the US, the automotive sector is also showing encouraging signs of a gradual recovery.“ Almost all markets are experiencing a definite upturn. In the US, the BMW brand was the segment leader in February with growth of 16.3%. In Germany, the BMW Group managed to increase volumes by 6.8% despite the downward market trend. In China, the company sold 96.7% more vehicles in the month under review.
Robertson added: “We are looking forward to the new BMW 5 Series and the start of deliveries on 20 March. There is already tremendous interest in this vehicle which accounts for almost one fifth of BMW retail volumes – and is one of the brand’s mainstays, alongside the 1 Series and the 3 Series. However, primarily due to the
5 Series model change, we expect temporary slower growth in total sales during the launch phase in spring.”
A total of 78,248 BMW brand automobiles were delivered to customers in February – an increase of 13.7% (prev. yr. 68,823). For the year to the end of February, sales were 14.7% higher than the previous year (129,085) at 148,112 units.
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