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Last month, Mercedes-Benz USA CEO Steve Cannon told Business Insider's Laura Stampler that "this is an upscale moment."

He was referring to a Super Bowl commercial featuring Kate Upton washing a Mercedes Benz.

How would they pull this off without being too raunchy and putting the brand at risk?

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Mercedes-Benz Previews Sexy Super Bowl Ad, But Did They Side With Raunchy Over Upscale?

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