Aston Martin will develop two new platforms, add a crossover, refresh its supercar lineup and leverage its technology alliance with Daimler as part of its six-year plan to make the 100-year-old British brand consistently profitable.
“In the first century we went bankrupt seven times,” CEO Andy Palmer told Automotive News Europe. “The second century is about making sure that is not the case.”
Aston Martin aims to return to profit during the course of its revival plan, Palmer said. A key part of the turnaround will be the automaker’s first crossover, which is likely to arrive around 2019 and was previewed at last month’s Geneva auto show by the all-wheel-drive DBX concept.
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