Nissan Motor Co. Ltd.’s Infiniti luxury division does not plan to follow rival Honda Motor Co. Ltd.’s example of establishing a separate design studio for its Acura luxury brand in the U.S.
All Infiniti models will continue to be designed in Japan, although the auto maker has studios in the U.S., Shiro Nakamura, senior vice president and design director for Nissan, tells Ward’s at a Nissan media
We don’t want to be the same (as Honda)” he says. “We do what we think is right.”
Nevertheless, Nakamura says he appreciates the diverse workforce a U.S. design studio will bring to Acura’s ranks. “Japanese companies are more confident than (they were) 20 years ago,” he says.
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