BMW has been a long time favorite of automotive suppliers but is now running into problems as it moves towards more cost-cutting methods of production.
“My impression is that BMW is now undertaking a shift from a company driven by technology to one driven solely by operating figures,” one supplier manager said.
As CEO Norbert Reithofer sets goal to raise BMW’s profit margin to between 8 to 10 percent by 2012, BMW will cut...
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